The Essential Marketing & BD Program for Life Science Companies
In this online course and coaching program, you'll build a powerful system to gain visibility, attract your audience, and drive revenue to grow your life science business.
LEARN HOWIDEAL FOR:
Come with your science. Leave with your entire marketing & BD plan mapped out.
If you're a "scientist to CEO," you may lack the time, knowledge, and resources to bring new business in the door.
That's why we created systems and tools specifically for life science companies.
Through our signature education modules and one-on-one coaching, we’ll show you how to hone a compelling message, attract big-ticket clients, and close lucrative deals.
Meet the Creators - Your Instructors
Erica Sosnowski & Jennifer Andrews
With parallel careers from science to business, plus 5 degrees and 30+ years of experience between us, we have been helping life science companies grow since 2009. We've been running successful consulting businesses of our own - Erica on the BD side, Jen in marketing. Now, we’ve come together to bring a powerful set of skills and expertise in marketing and business development to help you, life science leader, attract the right customers and drive revenue growth.
Read Our Full BiosOur Mission
As scientists, our goal is to get scientific innovations into the marketplace. As business owners, our goal is to deliver impact and profits. Our mission is to help you excel at both science and business more efficiently, cost-effectively, and quickly.
PROGRAM INCLUSIONS & BENEFITS
Create your entire 12-month marketing & BD plan - along with all the materials you'll need to execute
Through this course and coaching program, you will:
- Discover our signature framework for attracting the right audience & ideal customers/partners
- Craft a compelling company message that stands out, is better remembered, and more likely to convert
- Build your 12-month marketing and business development strategy and clarify your milestones
- Create a robust list of leads and prospects to nurture and convert into customers (or partners or investors - whatever your aim)
- Receive hands-on coaching help from both business development and marketing angles - customized to the unique needs of your business
What you get:
5 Video Training Modules
Outlining the marketing and BD process, from start to finish, including exercises and action items for you to work through.
3 Live, 1:1 Coaching Calls
With Jennifer and Erica to workshop ideas and provide additional support laser-focused on your business (each call is 1 hour long).
Full Templates Library
20+ ready-to-use, fillable templates that help you execute on your BD and marketing strategies. Available in multiple file types.
How this program different than other solutions?
While there are educational resources available for business owners (which you may have invested in already), conventional accelerators and consultants don’t typically understand the depth and nuance of your industry and business model.
This leads to advice that:
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Is too general or fluffy or textbook
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Is delivered by generalists with no experience in scientific sectors
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Does not apply to your niche audience
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Is too focused on “shiny objects” and trends
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Fails to consider the scientific language and mindset of your ideal customer
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Forgets that you need to drive monetary results in terms of real opportunities and deals (not just “likes” and “reach”)
No fluff, no “shiny objects,” no general filler.
These are tools and strategies you won’t get from general business groups, masterminds, webinars, academia, business coaches, management consultants, or even accelerators and incubators.
Life Science Growth Intensive
Video Modules - What You'll Learn
We personally walk you through every stage of the business lifecycle, from segmenting the market to analyzing your competitors to creative a cohesive brand. There are hours of training, but we deliver the right information you'll need to take action (not just acquire knowledge).
1. Set Your Strategy
Strategy is everything. Gain the clarity you need to define the market, assess the competition, and most importantly map out a feasible, executable strategy.
2. Clarify Your Message
Learn how to simplify your marketing message and create a full set of brand messaging that will form the basis of every business development interaction.
3. Map Your Success Milestones
Create the materials you need and choose the marketing activities that will drive toward your goals - no filler or trends needed!
4. Build Your Target List
Build and maintain your list of target companies along with the specific actions you'll take to reach them.
5. Close the Deal
Learn how to craft a lucrative deal, nurture your network, and where to go from here to ensure success.
Templates Library - What You'll Get
When you register for the full program, you'll get the video modules described above, the 3 1:1 coaching calls, plus ALL the templates shown below. Templates can also be purchased individually or in bundles (there are substantial cost savings when you buy the bundles).
Marketing Templates Bundle
$699
Fillable templates for all your branding, content, and social media needs (+ much more!)
Shop NowBusiness Development Templates Bundle
$699
All the fillable templates you need to seek and convert sales and deals.
ULTIMATE MARKETING & BD TEMPLATES BUNDLE
$999
The best of both worlds - for the BEST value!
How do I know this program is right for me?
This program is a GREAT fit for you if:
- You lead or are in a senior position at a business within the life sciences, including biotech, nutrition, pharma, med device, equipment, food, and more
- You have a product or service company
- You’re ready for the next level of growth but are being pulled in a million directions
- You’re eager to attract more of your ideal customer or partner
- You feel like your message isn't resonating with your audience
- Marketing “tips and tricks” don’t actually move the needle for you
- You know the value of your business but have a hard time getting others to understand
- You are prepared to invest up to $5K in a powerful intensive program that will generate results
- You’re available for the live coaching calls
This program is NOT a fit for you if:
- You’re JUST starting your business and aren’t sure what you offer and to whom
- Your annual revenue is less than $100K
- Your business is outside the sciences
- You offer marketing or BD services or are an agency
- You aren’t open to feedback, collaboration, or outside ideas
- You want a quick fix or magic pill
- You’re willing to learn but not act on advice and strategies
- You’re not open to trying new things
- You’re impatient for results
- You don't have the resources or team to implement what you've gained
- You’re not financially ready to invest $5K in your business
- You’re unavailable for the live video sessions
What Our Clients & Network Have to Say
"Jennifer is very knowledgeable, responsive, very communicative and possesses a rare combination of great marketing experience and science background, which makes any collaboration seamless and any discussion very easy."
- Laurent Balenci, COO, Kondor Pharma
"Bringing Erica on to accelerate our business development efforts was an excellent— and
easy—decision. ... As a CEO, having a team you can trust that is truly competent and dialed-in is invaluable."
- Ed Cox, CEO, Dthera Sciences
"Jennifer delivers quality workshops with professionalism and care. She offers a good balance of theory and practical applications and examples and has a positive, engaging, and interactive delivery. A true professional."
- Lalit Guglani, Manager, Business Innovation and Entrepreneurship, Centennial College Centre of Entrepreneurship
Frequently Asked Questions
What is the investment for this program?
Who is this program for?
Who is this program NOT for?
What will I get out of this program?
What are the dates and times of the 1:1 coaching calls?
What happens after the program is done?
Do you offer any guarantees?
Can I buy templates individually, or do I need to buy the whole bundles?
What format are your templates available in?
What if I only want the 1:1 coaching (and not the videos or templates)?
Who are my coaching sessions with?
I want to sign up. How do I get started?
Do you have an affiliate program?
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Do you offer refunds?
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Don't leave without your copy of Scientist to CEO!
Jen's new book is hot off the presses! Written simply and with her audience in mind, it includes the full marketing process, plus stories from real scientific CEOs.
It's the marketing book for businesses built by scientists.
Available in print or e-book, sold worldwide.
Get Your Copy Today!